5 Pages Every Small Business Website Needs
Skip the fluff. Here is what actually matters.
I see small business websites every day that have either too many pages nobody reads or one sad page with a phone number and a clip art logo. Here is what you actually need.
1. Home Page
Your home page has one job: tell people who you are, what you do, where you do it, and how to contact you. All of that should be visible without scrolling.
Your phone number should be the most obvious thing on the page. If someone has to hunt for it, you are losing calls.
2. Services Page
List every service you offer with a short description. Not “we do plumbing.” Instead: “Drain cleaning, water heater installation, emergency leak repair, sewer line replacement, bathroom remodels. Serving Rankin County and the greater Jackson MS area.” Be specific. Google uses these words to match you with people searching for those services.
3. About Page
People hire people, not businesses. Your about page should cover how long you have been doing this, what makes you different, and why someone should pick you over the next person in the search results. Keep it honest and short.
4. Contact Page
Phone number. Email. Business hours. Service area. A simple contact form. That is it. Do not bury this behind three clicks. Some businesses put a map here too. That is fine if it helps people find your physical location.
5. Reviews or Portfolio Page
If you have photos of your work, show them. If you have Google reviews or customer testimonials, put them on your site. Social proof is more convincing than anything you write about yourself.
What You Do Not Need
- A blog you will never update
- A “News” section with one post from 2019
- Fifteen pages for fifteen slightly different services that could be one list
- An animated intro
- Background music (seriously, never)
I will help you map out your site structure and build it with you using Lovable. One hour, done.