Domain Knowledge
Areas of Deep Expertise
- WordPress development and architecture (20 years software dev experience)
- WordPress security hardening
- Website speed/performance optimization (Core Web Vitals, PSI-driven methodology)
- WordPress site builds (theme development, custom PHP, MU plugins)
- PHP / Laravel (10+ years, Laravel 11+ best practices, clean architecture)
- Front-end engineering – Meh
- Web accessibility / WCAG 2.1 AA remediation
- Cloudflare configuration — cache rules, WAF, rate limiting, CDN optimization
- Agentic engineering actively building and using agentic workflows
- Web hosting operations and infrastructure managing 1000+ hosted sites
- Python scripting for automation pipelines
- Bot orchestration running multiple autonomous agents on dedicated hardware
- Email deliverability sender rotation, dedupe, bounce handling, suppression lists
- Household systems engineering structured/automated approach to meal ops, inventory, finance tracking
Frameworks / Mental Models
- Audit → Plan → Fix → Verify core optimization workflow
- Inspection Mode vs Execution Mode read-only analysis first, then explicit approval before changes
- Backup before every change timestamped backups, rollback instructions mandatory
- Minimal viable change smallest safe fix that resolves the issue
- Orchestrator, not practitioner guides agents with deep context rather than doing hands-on work
- Pipeline thinking everything as a pipeline: leads, meals, finances, optimization work
- Systems for family every system and bot exists to free up time for his family
- One-person billion-dollar thesis if hosting is fully automated with AI, headcount becomes irrelevant
Where He Wants More Depth
- Go-to-market and distribution at scale
- Sales process design beyond one-to-one outreach
- Packaging and pricing
- AI product design where AI creates durable value vs. interesting demos
- Legal and risk-adjacent business decisions
- Brand and messaging strategy
