Your Home Page Checklist

Your home page is not an art gallery. It is a sales page. Here is what needs to be on it, in order of priority.

Above the Fold (What People See Without Scrolling)

1. Business name
2. What you do in one sentence. “Residential and commercial plumbing serving Jackson, Brandon, Flowood, Pearl, and Ridgeland MS.” Not “innovative solutions for your fluid transport needs.”
3. Phone number. Big. Clickable on mobile.
4. Call to action button. “Call Now” or “Get a Free Quote” or “Book Online.” One clear thing you want them to do.

Below the Fold

1. Services list. Brief overview with links to your services page.
2. Service area. Where you work. List the cities or counties. “Central Mississippi” or “Jackson metro area” or “Rankin and Hinds County.”
3. Social proof. Google review stars, a few testimonials, or logos of certifications.
4. About snippet. 2-3 sentences about who you are and why you are good at this. Link to full about page.
5. Phone number again. At the bottom. Always.

What to Leave Off

• Sliders. Nobody reads them. They slow your site down.
• Stock photos of people in hard hats shaking hands. Use your real photos or none at all.
• A wall of text about your company history. Save it for the about page.
• Links to your social media if you do not post regularly. An abandoned Facebook page is worse than no Facebook page.