Your Expensive Website Is Broken

It is not a money problem. It is a strategy problem.

I talk to business owners every week who paid someone $3,000 to $10,000 for a website. It looks nice. Maybe even really nice. But their phone is not ringing any more than it was before.

Here is why.

It Looks Good But Says Nothing

Beautiful design does not matter if the site does not clearly communicate what you do, where you do it, and how to contact you. I have seen gorgeous websites where I could not figure out what the business actually does without clicking through four pages.

Your customers are not browsing your site for fun. They have a busted pipe or a dead AC unit. They want to know if you can fix it, if you are near them, and how to call you. That should take less than 5 seconds to figure out.

No Google Business Profile

The developer built you a site but probably did not set up or optimize your Google Business Profile. That is where most local customers will find you first. Not your website.

Terrible Page Titles

If your page titles say “Home” and “Services” instead of “[Your Business] | [What You Do] in [Your City]” then Google does not know who you are or where you operate.

No Reviews Strategy

Your site has zero reviews or testimonials. Your Google listing has 4 reviews from 2022. Meanwhile the competitor down the street has 87 reviews from this year. Guess who Google shows first?

You Cannot Update It Yourself

The worst part: every time you need to change your hours, add a new service, or update a photo, you have to email the developer and wait. And maybe pay them $100 for a 5-minute change.

Your website should be something you can update yourself in 5 minutes. If it is not, the tool is wrong for you.

I help business owners build sites they actually control. One hour with Lovable and you will have a better site than the one you paid thousands for.

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